Introduction
Exhibiting in Singapore can be pricey—between booth builds, transport, storage, and manpower, budgets add up fast. The good news? With smarter choices and reusable systems, many exhibitors shave 10–20% off operating costs over a few shows. Here are the top, field-tested tactics we recommend at OneG to reduce spend while keeping your brand presence premium.
1) Switch from Build-and-Burn to Reusable Modular Systems
Traditional plywood booths look good—once. After teardown, most of that material becomes waste, and you start again next show. Modular aluminium frames + tension fabric change the math:
- Reusability: Invest once, refresh the fabric graphic for new campaigns.
- Lower labour & time: Tool-light assembly reduces setup/teardown hours.
- Scalability: Reconfigure the same frames for 3×3, 3×6 or 6x6m layouts.
OneG tip: Start with a core kit (backdrop + counter + lightbox). Add arch displays or extra panels only when needed. The modular path pays for itself by Show #2–#3.
2) Plan Design Early to Avoid Rush Fees
Last-minute artwork changes and urgent fabrications often trigger premium charges. A simple timeline protects your budget:
- T-4 weeks: Lock booth size, product focus, key messages.
- T-3 weeks: Submit design brief; confirm brand assets and dimensions.
- T-2 weeks: Approve 2D pre-fabrication sketches (included with OneG) to avoid surprises.
- T-1 week: Final checks on power points, rigging, and delivery windows.
OneG tip: We include up to three design revisions at no extra cost—use them early to prevent downstream reprints.
3) Optimise Logistics with Storage & Reuse
Freight and handling are silent budget eaters. If you exhibit multiple times a year, consider a store-and-reuse model:
- Local storage: Keep frames and selected graphics in Singapore to cut round-trip shipping.
- Consolidated loads: Ship once for a quarter’s shows; draw down as you go.
- Labelled packing: Reduce missing parts and repurchase risk.
OneG tip: We provide plastic-wrap protection and inventory labelling so your kit stays event-ready. For clients with regional roadshows, our “Booth-in-a-Box” keeps everything compact and carry-friendly.
4) Use High-Impact Add-Ons (Only Where They Matter)
You don’t need a massive build to look premium. Smart, compact elements can elevate perceived quality:
- SEG lightbox backdrops: Crisp, even illumination = instant polish.
- Counters with hidden storage: Tidy surfaces, less clutter (and no extra cupboards).
- Arch displays: A simple architectural frame that photographs beautifully.
OneG tip: Anchor your booth with one hero lightbox and a clean backdrop, then add a single feature (e.g., arch or demo counter). This “1-1-1” formula keeps budgets lean and visuals strong.
5) Choose the Right Fabric for Longevity
Fabric selection influences not just look, but lifespan and maintenance:
- Standard tension fabric for general backdrops—cost-efficient and durable.
- Block-out fabric to prevent light bleed behind lightboxes.
- Higher-stretch blends for tight corners and curved elements.
OneG tip: We provide personalised material guidance so you don’t over-spec (pay too much) or under-spec (replace too soon). The right pairing extends usage across multiple events.
Bonus: Small Habits, Big Savings
- Neutral base graphics + modular add-ons: Keep a timeless brand wall; swap smaller panels for campaign-specific content.
- Digital brochures: Reduce print costs and shipping weight.
- Pre-wired layouts: Save on on-site electrician time.
- Photo-ready styling: Minimalist props that pack flat reduce freight and still look premium.
How OneG Helps You Spend Less (and Achieve More)
- Complimentary design consults with up to 3 revisions
- 2D pre-fabrication visuals so you approve before we build
- Modular, reusable systems that reduce long-term cost and waste
- Storage & logistics support to make reuse truly hassle-free
- Alignment with sustainability best practices (SACEOS-oriented approach)
Ready to Trim Your Exhibition Budget?
If you’re exhibiting in Singapore or across the region, we’ll help you map a reuse plan that fits your calendar and brand goals—without compromising impact.
- Explore recent builds in our Gallery
- See our Services overview
Contact OneG for a quick consult